This is hardly new in the gaming universe, with PlayStation titles such as the film noir Heavy Rain (2010) and Beyond: Two Souls (2013) having already experimented with the format. The film is also available on gaming platforms – meaning you could theoretically sit at home and entirely influence the decision-making process. 'Late Shift', a film also available on gaming platforms, allows viewers to choose how the film's events unfold. You really have to see it in the theatre with people to believe it because the reaction is off the charts.”
“It’s the core heart of a communal experience. At a time when cinemas are struggling, owing to the rise of streaming platforms and the Covid-19 pandemic, it’s a novel way to entice people back to the movies, says Mattar. It has already been released in Asia, appearing in cinemas in Hong Kong, Taiwan, Malaysia, Singapore and even at the Beijing International Film Festival. With 180 “decision points”, more than four hours of filmed material and seven alternate endings, the pathways through Late Shift do indeed seem almost unlimited.īritish actor Joe Sowerbutts stars in the film as Matt, a student who becomes embroiled in a theft at a London auction house. You have almost in the billions of possibilities.” “Obviously the choice goes to the majority, and then it changes the storyline,” says Mattar. The concept is simple enough: ticketholders can download an app on their phone, which is then used during the film to vote on story points at vital moments in the narrative. The company now strikes deals with major studios as Hollywood begins to explore this vibrant new format. In 2017, he teamed up with Tobias Weber, the Swiss-born director of Late Shift and inventor of the CTRLMovie technology, to form Kino Industries. “ Late Shift is genuinely the first ‘choose your own adventure’ film ever made,” says its Lebanese producer Chady Eli Mattar. The film, in cinemas from Thursday, is inspired by the bestselling Choose Your Own Adventure fantasy book series, which allows readers to page-turn to different destinies. This week, film fans in the UAE will get the chance to tap "Yes" or "No" with the release of Late Shift, a Bafta-winning heist movie concerning the theft of a priceless piece of Ming Dynasty porcelain.
That’s the concept behind CTRLMovie, a game-changing interactive technology that could revolutionise the moviegoing experience. The protagonist on screen is about to make a life-or-death decision. You’re sitting down in the cinema to watch a film.
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